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Torchlight Marketing Knowlegebase

Listing Sync

Listing Sync is the service name we use for getting businesses more visibility across the listing networks.  Your business can be published with Listings 2 different ways.


Via TLM Bundles

For clients on one of our Marketing Bundles all the listing management is done for you, it doesn't show in the listing module of Market Pulse, because internally we use a different platform.


Not all Listing services participate in every Listing Sync service - but we address this by including more listing services within each larger Marketing Bundle.  These Listing Services include: Neustar, Foursquare, Data-Axle, Apple Business Connect (for Siri), Bing Places, and others.


Yext

Listing Sync through Yext is built into the MarketPulse platform and all clients are encouraged to use this if they are working to DIY their marketing.  It has an is easy to use interface to get started and a dashboard to measure progress.


Yext actively connects to over 70 Directories on the internet and publishes your information while simultaneously giving you a report on accuracy.  This tool works very fast and can propagate your company contact information (and any updates) in less than a week.


Sync Problems and Delays

Not all Listings sync instantly. It is recommended that you give this tool at least a week for all changes to propagate. On rare occasions, a specific listing cannot be updated with the Listing Sync tool, you should work with TLM to get this resolved.  If you happen to see several listings stuck in ‘Syncing’ mode - this is typically because you have previously engaged a listing service (such as Yext).  We will help you with not overlapping these services.

Listing Inconsistencies in Reputation Management

All sources with enough information to match the anchor data will be ranked and considered as “potential listings”. This means that some listings may be pulled in that do not belong to that given business. The unrelated listings will be considered relevant until they have been reviewed and selected as “not mine”, by the user. This can be done in the Listings tab of Reputation Management.


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References:

file-icon-page.pngAbout Your Reputation 

file-icon-page.pngReview Management Index 

file-icon-page.pngTuning your Google Business Profile 

file-icon-page.pngLocal SEO