Description

Creating a Google Alert is helpful to get an update when a new phrase is found in the search results.  In addition you would use Google Alerts to create a Google search driven RSS feed as a source for Social Media posts. 

Setup

1. Browse to Google Alerts: https://google.com/alerts
2. Type in a search phrase and click the 'Show Options' link
3. Select your preferred options
   1. Deliver To: this is where you choose to have an RSS feed generated, or email alerts sent to you.
4. Click the blue 'Create Alert' button

References