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Torchlight Marketing Knowlegebase

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  • Category IconSEO
    • SEO
    • SEO: Keyword Research
    • SEO: Website Keyword Structure
    • Backlinks that work
    • Google Trends
    • YouTube SEO Best Practices
    • What is Google Search Console
    • Blog Content Strategy
    • SEO - LinkBuilding with Business Listings
    • SEO - Link Building with Guest Blog Articles
    • Press Releases
    • SEO: Google Search Console
    • Google Algorithm Tracking
    • Relationship Tags in Backlinks
    • Checking for Broken Links
    • Backlinking Domains
    • How To: Verification for Google Business Profile
    • Local SEO
  • Category IconSocial Media Marketing
  • Internet Marketing Scams

YouTube SEO Best Practices

  1. Conduct your Keyword research first as you will need you important keywords for this process. Keywords are valuable in the meta data of each video.
  2. Look in your YouTube Studio Library and assess the most successful videos. 
    1. Look at the title, description, and category tags 
    2. Look at the thumbnail is the image compelling?
    3. Look at the language settings and transcriptions. 
    4. Is there anything valuable that you can learn from these successful videos and apply to the others? 
  3. Look for videos that are a series: part 1, part 2, etc 
    1. Edit these videos together making an end screen so people can start the 'part two' video by clicking the card at the end of the 'part one' video 
    2. Of course update title, description, categories, and language settings
  4. Descriptions should be keyword rich (that is words that are frequently searched that would be relevant for this video) and also include a website URL to a relevant page providing more information after someone views this video.
  5. While looking through and watching some of these videos, take note of interesting 10 to 15 second snippets that you can convert into a YouTube short. 
    1. On the YouTube app, use the remix feature to extract a short snippet and submit as a short.


References:

file-icon-page.pngSEO 

file-icon-page.pngSEO: Keyword Research 

https://backlinko.com/how-to-rank-youtube-videos

https://backlinko.com/hub/youtube/youtube-keyword-research

External Article: YouTube Remix Feature

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