YouTube SEO Best Practices
- Conduct your Keyword research first as you will need you important keywords for this process. Keywords are valuable in the meta data of each video.
- Look in your YouTube Studio Library and assess the most successful videos.
- Look at the title, description, and category tags
- Look at the thumbnail is the image compelling?
- Look at the language settings and transcriptions.
- Is there anything valuable that you can learn from these successful videos and apply to the others?
- Look for videos that are a series: part 1, part 2, etc
- Edit these videos together making an end screen so people can start the 'part two' video by clicking the card at the end of the 'part one' video
- Of course update title, description, categories, and language settings
- Descriptions should be keyword rich (that is words that are frequently searched that would be relevant for this video) and also include a website URL to a relevant page providing more information after someone views this video.
- While looking through and watching some of these videos, take note of interesting 10 to 15 second snippets that you can convert into a YouTube short.
- On the YouTube app, use the remix feature to extract a short snippet and submit as a short.
References:
https://backlinko.com/how-to-rank-youtube-videos
https://backlinko.com/hub/youtube/youtube-keyword-research
External Article: YouTube Remix Feature