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Torchlight Marketing Knowlegebase

  • Category IconGetting Started
  • Category IconDashboards and Data
  • Category IconMarketPulse
  • Category IconReputation
  • Category IconSEO
    • SEO
    • SEO: Keyword Research
    • SEO: Website Keyword Structure
    • Backlinks that work
    • Google Trends
    • YouTube SEO Best Practices
    • What is Google Search Console
    • Blog Content Strategy
    • SEO - LinkBuilding with Business Listings
    • SEO - Link Building with Guest Blog Articles
    • Press Releases
    • SEO: Google Search Console
    • Google Algorithm Tracking
    • Relationship Tags in Backlinks
    • Checking for Broken Links
    • Backlinking Domains
    • How To: Verification for Google Business Profile
    • Local SEO
    • How To: Verification for Bing Places Profile
  • Category IconSocial Media Marketing
    • Internet Marketing Scams

Local SEO

Local SEO is vital for any business with an office, storefront (AKA Brick and Mortar), or a service area of around 150 to 200 mile radius.  The main goal is to show up in search in the Google Map Pack (on the search results page) or in Google Maps.  The typical example would be searches that end with 'near me'.


The LOCAL SEO are a blend of efforts typically includes:

  • Keyword Optimized content (including city names for keywords)
  • Listings
  • Reviews
  • Optimized Google Business Profile
  • Monitoring keywords Geographic with Heatmaps
  • Images with local GPS coordinates


References:

https://searchengineland.com/guide/what-is-local-seo


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