Description

Not all backlinks are created equal.  This article details how to judge which are valuable websites and how to tell if the backlinks created build 'link juice' or improve your PageRank.  Backlinks are most common within blog articles, business listings, and social media profiles.  We offer several Link Building Services that are focused on getting more high quality backlinks to improve a client's PageRank.

Background

So you have the opportunity to provide content to a 3rd party website.  They are going to feature you and your business and provide one of those popular backlinks.  This sounds great! Businesses are looking for backlinks all the time - but is this too good to be true?

To dive into this we need to geek out a bit and learn about a few things to consider before you move forward.  Realize that the content creator needs you and your story as bad as you need their backlink. But you see, not all backlinks are created equal.

What Makes a Backlink Valuable

First there is the authority, or Domain Rating of the website.  A backlink from the New York Times is more valuable than a backlink from someone's blog who only has 30 visitors a month.  Use the AHREFs Authority checker tool to scan a domain.  Also, read this article on how to use AHREFs to assess a client's existing backlinks.

Domain Rating

Domain Rating (DR) is the term AHREFs uses to describe how important or authoritative a website is on the internet.  They define DR as - "the strength of a website’s backlink profile compared to the others in our database on a 100-point scale."

Sites like New York Times and WikiPedia are really high and the website to a local website is most likely to be quite low when in comparison.  If you are familiar with Moz, they also use this metric but call it 'Domain Authority'.

Relationship Tag

Inside a link there may be a tiny bit of code, called a 'relationship tag'. The value of this tag in a backlink could effect how strongly a website endorses your website. This is more in-depth, but feel free to  read our article on Relationship tags for more technical information.

Where to get Backlinks

Our article: SEO - Link Building covers all the types but here is a brief list:

• Link Building with Listings
• Link Building with Press Releases
• Link Building with Wikipedia
• Link Building with Guest Blog Posts

​Reference:

• SEO - Link Building 
• Wikipedia Content Strategy 
• SEO 
• AHREFs Domain Authority Checker
• https://pointjupiter.com/what-noopener-noreferrer-nofollow-explained/​