Short Desc: This article is to help you find the best Hashtags to grow a business's reach and engagement

URL: https://www.socialmediaexaminer.com/how-to-use-instagram-hashtags-in-2022-a-guide-for-marketers/

Description

Whether you want to increase reach, drive discovery, or promote a campaign, hashtags are key, especially if you know which to use and when to add them. With this guide, you can get more mileage out of your Instagram hashtags so you can apply them more effectively and reach more marketing goals successfully.

Features and Benefits

• Improve Discovery
• Increase Reach
• Add Context
• Promote Campaigns

Instructions

Before You Begin

Hashtags can provide a wide range of information about your content. Here are 10 types of Instagram hashtags to consider:

• Branded hashtags that are specific to your business
• Campaign hashtags that are unique to a marketing initiative
• UGC hashtags that are designed for customers to use
• Event hashtags that promote happenings and holidays
• Location hashtags that indicate where something is happening—for local customers
• Daily hashtags that reflect themes like #MondayMotivation
• Industry hashtags that explain your field or type of work
• Community hashtags that share information and amplify voices
• Descriptive hashtags that clarify the topic of the content
• Phrase hashtags that include a message or an inspirational statement

The total number of hashtags you can use on Instagram depends on the content type. Feed posts and reels support 30 hashtags, while stories can include 10 hashtags. However, a recent feed post by the official Instagram @creators account specifically recommends using three to five hashtags instead of adding 10 or 20.

Instagram Hashtag Search

The Instagram app offers the simplest way to find hashtags, as long as you know what you’re looking for. Type any keyword or phrase into the app to see how many times any hashtag has been used. If the hashtag you’re considering has only been used a few times, it’s probably best to replace it with one that has more traffic.

How to Improve Your Instagram Hashtag Strategy

• Mix Up Your Hashtag Rotation - when you use a different mix of hashtags for each post, you can effectively maximize reach and discovery.
• Avoid Banned or Overused Hashtags - check your hashtags. If Instagram won't allow you to search for a specific hashtag, that means it's banned and you should avoid using it. 
• Balance Trending and Unique Hashtags - avoid using viral hashtags,  they get so much traffic that your content would instantly get lost. Instead, look for hashtags that are popular but not overly trendy. For Example, prioritize hashtags with 100,000 rather than 1 million Instagram posts.  Start by entering a common hashtag and select recommended hashtags with the right level of popularity.

References

• How to find Relevant Hashtags on Linkedin 
• For the full article, go to How to Use Instagram Hashtags in 2022

Note: For open questions - use the 'Request an Update' tool at the bottom for notes on future updates  needed.