Description:

Clickable.bio for Instagram is a new feature for Social Marketing Pro that helps SMBs drive traffic from their Instagram gallery to their website or online store so they can capture more qualified leads, convert these leads to customers, and grow their business. Clickable.bio turns Instagram posts into a gallery of images that redirect to your client’s online store or website.

Features and Benefits:

The main goal of any marketing effort is to generate more revenue for your client’s business.  83% of Instagram users discover new products and services on the platform but they can be quickly distracted with other businesses’ posts and content. If you can't direct your clients’ followers to their website in a simple way, they will find a different business to purchase from on Instagram, Google, Amazon, or other marketplaces.

Through the Clickable.bio feature, you can drive followers directly from your clients’ Instagram gallery to their website so these followers can instantly and easily make important transactions, such as purchasing a product, booking an appointment, or filling out a lead form.

Instructions:

Before setting up a Clickable.bio page, make sure the client's Instagram account is connected to the Social Marketing tool. You can do so by going to Settings > Connect Accounts, and filling out the necessary credentials for the client.

To begin setting Clickable.bio, go to My Posts > Clickable.bio  and click the Set Up button. Follow the steps below:

1. Claim the Clickable.bio URL
   1. Fill out the space with the business's name. Clickable.bio URLs are formatted as “businessname.clickable.bio” (ex: gettorchlight.clickable.bio). You can change this URL in the future.
2. Customize the Clickable.bio page
   1. Fill out the business name
   2. Upload a profile image. We recommend the same image as the Instagram profile image.
   3. Fill out the text for the button that will take a user to the client's site. We recommend "Visit Website" If you do not wish to have a button that leads to the site, you can select "No thanks" 
   4. Click "next" to proceed
3. Paste your custom URL in your Instagram bio
   1. Click the Copy link button to copy your URL. 
   2. Click the Go to Instagram Profile button. This will open Instagram as a new tab on your browser. Make sure you are logged in with the client's  Instagram credentials. 
   3. On your Instagram Profile page, click on the Edit Profile button 
   4. Paste the URL on the Website field 
   5. Go back to the tab with Social Marketing and click Finish

Congratulations! You have successfully set up your Clickable.bio Page.

When composing a new post, you will see the Clickable.bio option now available at the bottom of the draft template page. If you are composing a post that  has a call-to-action for a particular product, scheduling a consultation or reading a blog post, you can use those respective links here. The Clickable.bio page is automatically updated once the post is published. 

This tool is only for Instagram. If you are posting to multiple accounts at the same time, it is recommended to click the "Customize by Account" option at the top of the page to alter the descriptions for the rest of the platforms (i.e. include links in the post's descriptions for Twitter, Facebook and LinkedIn). 

URL:

https://social.gettorchlight.com/account/AG-KTZ8JHXB84/posts/clickable-bio

References:

https://support.vendasta.com/hc/en-us/articles/4406962114327