MarketPulse provides a unified communication suite that allows you to manage phone calls, SMS marketing, and email directly from your CRM. Understanding the fee structure and compliance requirements is essential for maintaining a healthy and effective communication channel with your leads.

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Phone Line Fees

To send or receive calls and texts within MarketPulse, you must first provision a dedicated phone number. These numbers are billed on a recurring monthly basis.

• Local Phone Numbers: $1.15 per month.
• Toll-Free Numbers: $2.15 per month.

Note: Toll-free numbers do not require A2P 10DLC registration, but local 10-digit numbers do to remain deliverable.

Usage-Based Fees

Unlike traditional carriers that offer "unlimited" plans, MarketPulse uses a pay-as-you-go model. You are only billed for the exact volume you consume.

Carrier Surcharges

Mobile carriers (AT&T, Verizon, T-Mobile) apply their own pass-through fees for every message sent over their networks. These are added to the base MarketPulse rate.

• Average Carrier Fee: Approximately $0.006 to $0.01 per segment.
• Carrier Specifics: Some carriers also apply fees to inbound traffic.

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A2P 10DLC Compliance

A2P 10DLC (Application-to-Person 10-digit long code) is a mandatory registration system required by US carriers. Without this registration, your high-volume SMS traffic will be blocked or heavily throttled.

Registration Fees (One-Time)

These fees cover the submission of your business brand and your specific messaging campaigns to The Campaign Registry (TCR).

• Brand Registration: $20.00 per sub-account.
• Campaign Vetting: $60.00 per campaign type.
• Bundled One-Time Fee: MarketPulse typically bundles Brand, Campaign, and a $30 "Fast Track" fee into a single charge of approximately $90.00 for Low Volume Standard brands.

Recurring Compliance Fees

• Monthly Campaign Fee: Approximately $5.00 to $20.00 per month depending on the use case (e.g., Charity vs. Standard Marketing).

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Optimizing Your Texting Costs

Since SMS has a 98% open rate compared to 20-25% for email, it is a highly effective tool, but it must be used efficiently.

1. Watch the Segments: A standard SMS is 160 characters. Adding a single emoji triggers "Unicode" encoding, which drops the segment limit to only 70 characters.
2. Avoid Emojis in Automation: Removing emojis can often cut your monthly SMS bill by 60% or more by keeping messages within a single segment.
3. Clean Your Lists: Sending to dead numbers still incurs a "failed message" fee. Regularly audit your contacts to ensure high deliverability.

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References:

MarketPulse Billing and Fees 

A2P 10DLC Registration Guide 

Conversations Dashboard