When we divide your Market Pulse build out into 4 phases across 4 weeks. This is strategic as each week builds a foundation for the work on the following week. The responsibilities for each task will change depending on the services you choose, but this timeline is the best process for a successful launch:

• Week 1 - Social Media
  1. Connect all Social Media Credentials (Facebook Page, Instagram, Google Business Profile, Pinterest, etc.) and also Google Analytics
  2. We also will work with you to create new Social Media accounts and profiles as needed.
  3. Training with the Social Media Scheduler and Statistics is given, this takes about 30 minutes.
  4. Prep for next week: Cancel any Listing Services (such as Yext) for us to get started.

• Week 2 - Listings
  1. Google Business Profile audit and review - from Name, Address and Phone number to your business category and pictures, we will work with you to go through your GBP with a fine toothed comb.
  2. Listing Sync - this can be done as soon your primary address, phone number, company description, and preferred services are determined.  You can monitor the progress of the synchronization process in Listings Tool inside the Reputation Module
  3. Prep for next week: Connect all review profiles in the Market Pulse Review Management Dashboard (from Angi to Yelp).

• Week 3 - Review Management
  1. Torchlight will Generate a QR Code that you can use to collect review requests.  Use this QR code on business cards, postcards or stickers as friendly reminders to your customers.  These are great to include in packages you ship, mailers when you send a thank you note, or in person if you completed a project and are going through the walkthrough or sign-off process.
  2. Create a contingency plan for responses to 1-star and 2-star reviews
  3. Begin posting twice per month on Social Media Channels
  4. Use Review Management Module to respond to current reviews (no older than 3 months)
  5. Prep for next week: determine how you plan to solicit for reviews - will you be doing this in-person and/or digitally?  If digitally, determine your message as we will update Solicitation email template
  6. Prep for next week: Do you want to display 4 and 5-star reviews on your website?  Where?  Next week we can build a review widget for you.

• Week 4 - Digital Review Requests and Displaying Reviews
  1. Train on using Market Pulse to solicit with Emails and Text Messaging (extra charges may apply)
  2. TLM will provide Review Widget code allowing you to post in real-time the most current 4 and 5 star reviews on your site. 

References

Success in Your Social Media