A2P 10DLC (Application-to-Person 10-Digit Long Code) is a mandatory registration system required by US carriers for any business sending text messages from a software application like MarketPulse. This registration ensures your messages are recognized as legitimate business traffic rather than spam.
Important Note: A2P registration is only required for Text Messaging (SMS/MMS). It is not required for voice calling.
Pricing and Professional Setup
The registration process involves multiple layers of verification with "The Campaign Registry" (TCR). Because this process is detail-oriented and requires precise documentation to avoid carrier rejection, Torchlight staff will walk you through each step.
- Dominate Bundle Clients: Professional registration and setup assistance are included in your plan.
- All Other Clients: There is a $250 one-time charge for Torchlight to manage the professional setup and verification of your brand and messaging campaigns.
The Registration Process
The registration is divided into two main phases: Brand Registration (verifying who you are) and Campaign Registration (verifying what you are sending).
1. Information Torchlight Requires From You
To begin, you must provide official business documentation. Discrepancies between your submission and IRS records are the #1 cause of registration failure.
- Legal Business Name: This must exactly match your tax filings (e.g., "Acme Corp, LLC" instead of just "Acme").
- Tax ID (EIN): A valid US Employer Identification Number is required. You should have your CP 575 EIN Confirmation Letter ready for reference.
- Business Address: Must be a physical location registered with your EIN.
- Authorized Representative: A name, title, and business email address for a verified employee.
- Active Website: Carriers will manually review your website to ensure it is functional and contains a clear Privacy Policy.
2. Opt-In and Compliance Requirements
Carriers require proof of how your customers "opt-in" to receive messages. You cannot send texts to a list of numbers unless those individuals have explicitly agreed to be contacted via SMS.
Common Opt-In Methods:
- Web Form: A checkbox on your contact form that says, "I agree to receive SMS messages from [Brand Name] at the number provided. Message and data rates may apply."
- Keyword: A prompt such as "Text 'START' to [Your Number] to receive updates."
- Verbal/Written: Documented consent given during a phone call or on a physical sign-up sheet.
Timeline and Expectations
A2P registration is not instant. It is a manual vetting process performed by third-party aggregators and carriers.
- Verification Window: Typically takes 1 to 4 weeks to fully complete.
- Messaging Status: Until your registration is "Verified," your outbound text messages may be blocked or heavily filtered by carriers like AT&T and Verizon.
References
Phone Line and Texting Fees
