Description
The most valuable form of LinkBuilding are backlinks from high ranking websites. These are websites with much more traffic and influence than a Business Listing Tactic and require a monumental effort of outreach to sites with an active blog and building relationships of trust that the guest blogs written would be high value to the receiving site.
On your own, Link Building with Guest Blog Articles is a labor intensive process and a service many SEOs simply call 'Link Building'. Beware, most SEOs that provide 'link building' or 'backlink strategies' are really selling snake oil. They generate 1,000s of backlinks in low-ranking websites providing little value to you. In reality, the only backlinks of significant value do not come easy. They are either rare opportunities (usually from PR efforts), deep relationships, extensive knowledge (articles in in Wikipedia) or significant effort. But it cannot be denied, a responsible Backlinking Strategy Can be highly effective:
When to Implement
- You should already have the low-hanging SEO tactics in place - high website health, Listing Management, fast website, content already optimized.
- Links have been exchanged with partners and there are no more link exchange opportunities (Memberships with your Chamber of Commerce, accurate listing in BBB, and memberships with relevant Trade Associations).
- LinkBuilding with Guest Blog articles is highly effective but is an expensive strategy. Torchlight provides LinkBuilding for clients on all our Marketing Bundles with backlinks from high DR sources on the larger bundles.
LinkBuilding DIY
- Build a list of candidate websites. Each website must have a relevant topic to the target site, generate an ideal amount of traffic, have a Domain Rating that is higher than the target website - (ideally no lower than 40), and a healthy balance between native blog articles and guest blog articles.
- Build a contact list - now that you have a list of candidate websites you need to find out how to reach the editors, authors, and decision makers of these websites not easy. The generic emails: info@ and webmaster@ are usually ignored - so time must be spent looking for parent organizations or backlinks author mentioning their article on social media and LinkedIn.
- Email Drip Engineering - drip campaigns (either automated or manual) must be created to get the attention of the website owners and editors. At the same time this must be closely monitored, we want to ensure our outgoing emails do not result in the people we are reaching out to flag us as a gross spammer.
- Negotiation - When we do get a response we must determine a win-win scenario and ensure a quick delivery.
- Copywriting - the guest blog article bust be written as quickly as possible (completed and delivered within 24 hours is preferred). We have learned that if a blog is not provided within 24 hours it is 40% less likely to be published. That jumps to 70% less likely if providing within 3 days.
Interesting Link Building facts:
- When link build prospecting - 90% of possible sites are disqualified because of too low organic traffic and/or too low DA
- Follow-up with site to ensure article is published and link is kept.
References
SEO Explained
Backlinks that work
Blog Content Strategy
AHREFs Article: Cost of buying Backlinks
