Content on a site is the most intuitive way to get organic traffic, Google ranks your site the content it has, but another important signal that Google uses are the other sites that link back to your website. these are called backlinks, and the higher the authority the website that links to your site, the more valuable Google considers your site. In other words, a link from Wikipedia or the NY Times is orders of magnitude more valuable than a site with very little traffic.
Backlinks play an important role when Google analyzes your site from an E-E-A-T perspective:
You are looking for backlinks of high value, not just high DR domains but also ones from trade associations and Chambers of commerce.
Tools frequently used to do this include:
If we are handing your SEO, just reach out and we will be happy to send you a backlink report.
Relationship Tags in Backlinks
Article: Creating Helpful Content
