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Torchlight Marketing Knowlegebase

GA4 - Viewing AI Referral Traffic

Description

Visualization of AI Referral traffic data allow you to 'show' a client the rate of adoption of their website content.  This is helpful to provide the validity of AI traffic and the effects of TLM's bundles.


Instructions

  1. Go Into Google Analytics 4 Open Acquisition
  2. Choose: Traffic Acquisition
  3. Click to add a filter
  4. Dimension: Choose 'Session source'
  5. Match Type: 'matches partial regex'
  6. Paste in Value:
    gpt|openai|copilot|claude|perpl|anthropic|abridge|grok|inflection|gemini|deepseek|/.ai
  7. Click Apply
  8. Switch to order type by 'Session source'
OeErdN44QHsNMUChN1ZkAsT2HrBoPY3T2yXXIn6N.png
  1. Update the graph to show by month instead of by day
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References