Advertising Intelligence
Description:
Market Pulse is one of the most important tools we use for listings, review management and social media procedures for our clients. The integration with your Advertising provides live reporting and analysis for your digital ad campaigns right on your dashboard.
Configuration:
- Click Settings -> Integration
- Follow the instructions to link your google Ads account and Facebook Ads ID.
Additional advertising profiles for Microsoft Bing and Pinterest will be coming soon.
Note: Talk to a Torchlight team member if are having any problems.
Overview:
The Reporting Module shows you the overall analytics of how well your Google Ads and Facebooks Ads ad campaigns have performed. You can decide to look at just the Google ads or Facebook Ads analytics individually by selecting the respective option at the top of the page.
Once when you see data flowing here, you can include your advertising performance to your main 
Market Pulse Dashboard
Settings:
In Settings tab you are able to connect the client's Google Ads account, Facebook Ads account and Google Analytics account to view them in the Overview and Analytics tabs.
To view ROI calculations in the Overview tab, you'll input the client's average sale and their close rate.
You also have the option the turn the ROI calculations off, meaning they won't be displayed in the client's Executive Report.