Torchlight marketing is your Force Multiplier. You have made a significant commitment to grow your business. We view our role as providing the high-performance marketing rocket for that growth. However, for that rocket to make it to orbit, it requires Your Input and Insights.
This guide outlines your role as the Force Multiplier. By completing these tasks, you aren't just "doing homework"—you are directly increasing the ROI of every dollar you spend with us.
Your assigned tasks are the foundational Launch Pad for your brand and provide us guidance for your campaigns. Completing these immediately ensures your capital isn't idling.
Marketing is a live environment. Your direct feedback gives is a valuable perspective to get your advertising 'tuned' as quickly as possible.
Our reports show the trends, but we need your perspective. Review your monthly report and pay attention to our agreed upon performance metrics (Cost Per Lead, CPM, CPC, etc). This is the universal language of your growth. Ultimately your questions about the monthly report and feedback on actual revenue ensures our digital strategy aligns with your actual cost of doing business.
You hear the phones; we see the clicks. The data we see is from a distance (like viewing a rocket from a telescope), but you are looking right out the porthole and your perspective is more valuable. Tell us about the quality of your leads. If you notice a shift in lead quality or anticipate a change due to season trends, that intelligence allows us to pivot your spend instantly.
Reviews are your digital currency. You must maintain an internal process to request new reviews. A steady stream of fresh, positive feedback is your best defense against competitors and the occasional negative review.
Do not search for your own ads on Google. This creates "bad data," skews your metrics, and wastes your budget. If you want to see your reach, call us—we will provide a verified "Flight Check" to show you exactly how you are appearing to customers.
If we also handle your Press Releases, Email Messaging, or Promotional Campaigns we need to maintain a 90-day plan. To keep your brand ahead of the competition, we work 3 months ahead. For newsletters, press releases and promotions in social media, providing your promotional calendar 90 days out ensures your brand is never reactive, but always leading the market.
The Growth of Your Business is our goal! And just like a rocket you can 'throttle' your engines for greater thrust. If you are looking to grow even more aggressively, review the Marketing Bundles we offer to ensure the Bundle you are on matches your aspirations.
We are your marketing Force Multiplier. When you engage with your reports, monitor your performance, and provide "Ground Truth" intelligence, you ensure that every dollar of your investment works harder, faster, and more effectively than your competition.
We have several other articles in this Knowledgebase that will equip you on your DIY tasks.
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